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Innovation & Job News

Vectorform partners with DTE to launch Powerley

A downtown Royal Oak tech firm and the biggest utility in Michigan are partnering to launch a new startup aimed at helping mobile users be more energy efficient.

Powerley is the product of a joint venture between DTE Energy and Vectorform, a digital experience company. The 1-month-old venture is launching a platform for utility customers to link their smartphones to smart meters, enabling them to take a comprehensive look at their energy use.

"Powerley can bring the technology and the expertise in energy efficiency to world," says Kevin Foreman, CTO of Powerley.

The Powerley home-energy-monitoring platform can help track energy usage down to the consumption of individual electrical devices. It also provides personalized tips on how to best save energy. Check out a video describing it here.

"A lot of our early adopters are either retirees or not as technology savvy as you would think," Foreman says.

The Powerley platform has been three years in the making. The joint venture currently employs six people and is looking to add a few more. Vectorform has also worked with DTE Energy to produce the DTE Insight mobile app, which allows utility customers to monitor and personalize their energy consumption patterns.

Source: Kevin Foreman, CTO of Powerley
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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