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Innovation & Job News

Rochester's Trent Design rebrands to Trent Creative, grows

Trent Design is in the final stages of rebranding itself as Trent Creative, a move the boutique branding firm will execute later this month.

"We do more than design," says Marilyn Trent, principal of Trent Creative. "Our current clients know that but when we talk to new prospects it can be limiting."

The Rochester-based company, it also has an office in Midtown Detroit, has hired two people in design and client services over the last year. It currently employs six people and the occasional intern. It is also looking to hire two more people in software development and marketing.

Trent launched what will soon become Trent Creative 23 years ago. It has focused on design work for most of its life but recently moved into offering more comprehensive branding services.

The firm's work for Art X Detroit was also recently chosen as one of the 350 best designs in the U.S. in the 2014 Regional Design Annual representing the best in the Midwest. While awards like that may not directly translate into more business it is another feather the company can put in its cap when pitching new clients.

"It gives us credibility and respect," Trent says.

Trent Creative also plans to become more engaged in work in the greater downtown Detroit area. It is currently working with Midtown Detroit Inc and M-1 Rail to help encourage people to continue to do business in the neighborhood while construction of the trolley line is going over the next 18 months.

"We want to continue to help people keep shopping and doing business on Woodward as we keep building this wonderful rail," Trent says.

Source: Marilyn Trent, principal of Trent Creative
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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