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Brewery celebrates first year with Feelgood Tap and ethical clothing launch

HomeGrown Brewing Company is celebrating its first year in business by joining the Michigan Feelgood Tap program and selling T-shirts made from water bottles. Since opening in April last year, the Oxford brewery has been focusing on being socially and environmentally responsible and owners John and Marie Powers said this next step is a way of “putting their money where their mouth is”.

The Feelgood Tap program supports Michigan-based charities, and means that $1 of a selected beer at HomeGrown will go to a nominated cause, starting with their Mexican Lager release this Thursday. The charity program was launched in 2016 by Stephen Roginson of Batch Brewing Company (in Corktown Detroit) and 33 Michigan breweries have joined the program already.

“There are enormous opportunities for breweries to give back to the communities they are in, and that they depend on,” says John Powers.

"We're delighted to add yet another member to the Feelgood Tap family in Oakland County, and our first in Oxford," said Feelgood Tap founder Stephen Roginson. "We're looking forward to doing exciting work with HomeGrown and, along with their patrons, creating a lot of change for important causes both local to Oxford and across the state."

As part of its ethical drive, HomeGrown has also launched a new clothing range, with t-shirts made by Vapor Apparel using recycled materials. The yarn used in the clothing, named Eco Repreve, is made from 100 percent recycled fibers, even from soda pop and water bottles.

“It’s incredible that we can take items like water bottles and recycle them into clothing – and they actually feel really comfortable,” says Marie Powers. “When we heard about it we thought ‘we have to be a part of this’.”

The brewery also looks to its own backyard when sourcing ingredients. HomeGrown sources vegetables from Oxford’s Simple Gift Farms, meats from Oxford’s East River Organic Farm, coffee from Lake Orion’s White Pine Coffee, honey from Oxford’s Golden Apiaries, malt from Motor City Malt House, hops from MI Hops in Traverse City, yeast strains from Craft Cultures in the Upper Peninsula, and wine from Michigan’s Black Star Farms. Completing the cycle, spent grain from the brewing process goes to local farms to be used as feed and the brewery donates surplus food to local food bank.

Head Brewer Joe Powers said the benefits of getting ingredients from local producers are obvious. “To be able to source everything from hops to yeast in our own state is incredible, and makes for a top-quality beer.”

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